In This Issue...
New Look for the Logos
Hi-Lights from the 2008 US Trade Shows
Product Update: Kaddy
Hello all and welcome back to the Bulletin. It's been a few months again
since my last bulletin, which I apologize for, but I think you'll find some
great news and information in this issue.
With trade show season behind me for another year, I look back at the last few
months and wonder where they went. Trying to escape the bitter cold
Alberta winter, I boarded a plane to Indianapolis to exhibit at the 2008 ATA
Show in mid January. The show went well, not counting some issues with my
freight company. But everything arrived, albeit late, in one piece and the
booth came together in the nick of time. I followed up the Indy show with
Bowkaddy's maiden voyage to the SHOT Show in Las Vegas. Huge is the only
thing I can say to summarize that show. More stuff than one can see in the
four days it lasted. Some exciting things came out of each show, which
I'll get into shortly.
The word on the street is spreading since Bowkaddy hit national television in
January. The commercial airs 5 times weekly during
Canada and Beyond. If you're looking for great outdoor content, you
should check out Wild TV,
available on select cable networks, Bell ExpressVu, and now on StarChoice!
The show will also be available soon on
Spring bear season is here again and I can't
wait to get the barrels back in the bush. I know many also have spring turkey on the mind. But let's not
jump too far ahead without focusing on the latest and greatest news from Alaris
New Look for the Logos!
As Alaris Concepts continues to improve its product offering, it just seems
fitting that its logos undergo some positive change now and again. While
the basic font and imagery are the same, I hope you'll agree that the new look
is a good one, thanks to the magic of graphics design software!
The decision to add "Bow Rack System" to the Bowkaddy logo came from a desire to
raise awareness surrounding the versatility of the product. Bowkaddy has
become much more than just a bow rack. With 3 universal brackets for
different vehicles as well as a high quality soft cover to meet the challenges of muddy
trails and legalities surrounding cased bows, Bowkaddy is definitely more of a
2008 US Trade Show Hi-Lights
This segment could easily be a stand-alone bulletin, but
I'll try to stick to the higher hi-lights for the sake of brevity...
ATA Show - Indianapolis, Indiana
to the Bowkaddy booth unveiled in Indy including a scaled down workbench and
Pape's Archery expresses an interest in Bowkaddy and sets the ball in motion to
bring the product aboard in mid-2008. Look for the full page ad in the
Pape's Fall 2008 Catalogue!
Thanks to two local bowhunters, Michael Stein and Keith Bradley, for the use of
their ATV in the booth during the show!
I got to meet Jimmy Houston when he stopped by my booth for a chat! Great
guy with great taste in new products! <wink> <wink>
SHOT Show -
Las Vegas, Nevada
Best-looking Bowkaddy booth I've assembled (if I do say so myself). Thanks
to the guys at RideNow Powersports for providing a beautiful camouflage Kawasaki
hot off the show room floor!
Contacts Galore - with a show this big, you're doing something wrong if you
don't bring back a separate duffel bag full of business cards!
Electric UTV companies expressed interest in the Bowkaddy bow rack system as a
possible accessory to their machines. Nothing written in stone yet, but
plenty of optimism.
Great food and great entertainment! Enjoyed the Gala Banquet headlined by
country music star, Randy Travis!
Update - Kaddy Bracket UTV
I know there are many of you eagerly awaiting the arrival
of the UTV Brackets. I received a sample bracket in its final packaging a
couple weeks ago from my manufacturer. The bracket is fairly heavy duty
and I wanted to make sure the clamshell packaging was sufficiently strong.
I immediately approved the design and did my best to 'light a fire' in China to
minimize the delivery lag time. I'm told it will reach the US warehouse on
or before May 20th. This means I should have stock in Wainwright by the
end of May to fulfill any and all Canadian orders. I'll send out a special
Bulletin as soon as they are ready for sale. Keep an eye on your inbox in
Best of luck to everyone afield this spring.
We'll talk to you again soon!
- Arliss McNalley
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