Issue #7  -  April 23, 2007

Spring at Last!

Trade Show Season in Review...

The warm winds of Spring are finally blowing across Alberta as trade show season is winding down.  I increased my trade show presence this year with a visit to Atlanta, GA for the ATA Show.  I also attended several local trade events in Edmonton, Red Deer and Consort with at least one more planned for this coming fall.  Bowkaddy continues to grow in popularity as the "word" is getting out there about the "Only Bow Rack You'll Ever Need".  The motto really proved itself this year as many patrons were seeking a way to carry their bows on UTV, or side-by-side vehicles.  In another instance, a Bowkaddy was purchased by a dealer, not for resale, but to use as a maintenance tool in their proshop.

The Bow-Kini bow cover has really helped with the marketing campaign this year.  Almost everyone who purchased a Bowkaddy at the trade shows also purchased a Bow-Kini to protect their bows from mud and debris when cruising down the trails.  Thanks to the folks at Black's Creek for creating such a great accessory product.  See the Store page for special savings on the Deluxe ATV Package...

Plans for next year's trade shows are, you guessed it...bigger and better.  I plan to attend both the ATA AND the SHOT Show next January as well as the local events.  This will undoubtedly increase the number of Bowkaddy dealers, especially in the US.

Who's New on the Dealer List?

  • Pine Creek Archery    Box 7691, Edson, AB  T7E 1V8, 780-723-3387

  • Stoney Creek Outfitting Unit 2, 4164 Kepler St, Whitecourt, AB  T7S 0A6, 780-778-8879

  • Heights Archery, 2281 Portage Ave, Winnipeg, MB  R3J 0M1, 204-832-4421,

  • Peace Arms and Supplies, PO Box 7455, Downtown, 102 Ave, Peace River, AB  T8S 1T1, 780-624-3998,

If you'd like to see Bowkaddy in your local archery shop, stop by and let them know.  I would appreciate it, and so would they. 

Homepage Hits 10,000 Visitors!

At approximately 5:00 pm MST last Friday, April 20, the Alaris Concepts homepage hit counter logged its 10,000th visitor.  While there have been more than 10,000 visits to the website (ie. web visitors join in on a page other than the homepage and are therefore not recorded on the hit counter), this is still a significant milestone.  The lucky individual was awarded a free Bowkaddy as he participated in an Archery Talk web forum contest asking for a screenshot of the homepage with the counter closest to 10,000.  The contest was aimed at drawing people to the site and to thank the people at Archery Talk for visiting my site and getting to know my product.  Congratulations, Mark Smith from  Montague, California for taking the prize!

Black Bear Season is Here!

April in Alberta marks the beginning of the spring black bear season, and this year, I am pumped!  With large snowfalls in the northern areas, baiting has been somewhat delayed, at least for us.  With warmer weather this week, we're hoping to get the initial baiting completed next weekend.  Some serious bear hunting to follow in May.  Keep an eye out for the next Bowkaddy Bulletin as I continue my quest for a color-phase bear rug!

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