Issue #9  -  October 21, 2007

In This Issue...

Bowkaddy Coming to Wild TV!

New Product Update:  Kaddy Bracket UTV

Trade Show Update - ATA and SHOT Show

Hello all and welcome back to the Bulletin.  I hope everyone has been enjoying the splendor of fall with some scouting, equipment tuning and as much hunting as possible!  With big games seasons well underway across most of North America, the time is nigh to grab your gear, get out there and make some memories!

At home here in Alberta, I'll have to stick to deer and coyote hunting this fall as I don't have any special licenses in my pocket.  The "draw gods" frowned on me for some reason and my name was not selected for antelope archery or bull moose.  But that's okay.  With the eastern Alberta CWD (Chronic Wasting Disease) cull in my home WMU, there will be ample opportunity to put some venison in the freezer and, good Lord willing, maybe even something on the wall!  Good luck to everyone this fantastic time of year.

Bowkaddy Coming to Wild TV!

It has always been somewhat of a dream to have my product show up on national television.  And now, two years after the creation of Alaris Concepts, a contract recently signed with Peterson Outdoors has set this dream in motion.  Jason Peterson and his "Hunting Canada and Beyond" pro staff were given some promotional units for use on their '07 spring black bear hunts.  They got some great product footage and the feedback was overwhelmingly positive.  One thing led to another, culminating in a full-fledged sponsorship for the 2008 airing season.

Among other terms, this sponsorship includes the production of a 30 second commercial.  Look for it to appear during airings of Hunting Canada and Beyond starting in January, 2008, on  Canada's only Hunting and Fishing network, Wild TV.  The show and ad will also appear later this year and next on XONTV.


Since the cat is out of the bag, I might as well show you what the cat looks like.  Here's a pre-release peak at the video commercial, produced by Peterson Outdoors, copyright 2007.  All rights owned and reserved by Alaris Concepts.


New Product Update - Kaddy Bracket UTV!

Bowkaddy sales have always been dominated by the ATV crowd.  Sure, the extreme versatility of the product has found it homes in vehicle cabs, truck beds, pro shops...even on wheelchairs, but Bowkaddy seems to be the hottest ticket if you're outfitting a four-wheeler for bowhunting.  Now, though, it seems that the ATV has some competition...the UTV.

This new beast of transport has caught on big time with nearly all major off-road manufacturers bringing at least one model to market...

Polaris Ranger and Razor
Yamaha Rhino
Arctic Cat Prowler
Kawasaki Mule and Teryx
Kubota RTV
John Deere Gator
...and MORE!

The rising popularity of the side-by-side utility vehicle and several inquiries from bowhunters such as you have prompted me to revisit the draft board in a serious way.  Most hard cases are not small enough to fit in the box of these machines and both the manufacturers and accessory companies are catering more to the gun crowd, leaving the bowhunter much to his/her own means of getting gear to the stand safely and efficiently.  After extensive research on the most popular UTV models available, I am confident in saying that Kaddy Bracket UTV is well on its way to production.  With three prototypes in the works, things are beginning to take shape. 


Notice that the installation on the Yamaha Rhino above does not interfere with the deployment of the tilt box.
The "KISS (Keep it simple stupid) principle"  in the above right picture.  Only two U-bolt fasteners required.

The final version of the UTV bracket will be light, strong, versatile and easy to install.  One cool feature it will have is the ability to accommodate either one bow horizontally as shown above or two bows vertically as shown on the Prowler below.  After all, these are 2-person outfits!

Trade Show Update - ATA and SHOT Shows Just Around the Corner!

2007 was the rookie year for Bowkaddy at the ATA Show in Atlanta, GA.  This year, Bowkaddy will not only be present in Indianapolis for '08 ATA Show, it will also make its maiden appearance at the SHOT Show.  One hundred square feet of booth space has officially been reserved for the huge Las Vegas event.  Below are the show details.  If you're an industry dealer or distributor, I look forward to seeing you early next year in Indy and Vegas!

Indy Trade Show 2008

Date:  January 10-12, 2008
Venue:  Indiana Convention Center
Floor space:  300,000 sq ft
Bowkaddy Booth #:  2509
Anticipated Attendance:  8,000+

SHOT Show 2008

Date:  February 2-5, 2008
Venue:  Las Vegas Convention Center
Floor space:685,000 sq ft
Bowkaddy Booth #:  25055
Anticipated Attendance:  45,000+

Once again, best of luck to everyone afield this fall.

We'll talk to you again soon!

- Arliss McNalley


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